My goal for www.marketdomination.net is really very straight
forward. To help you make money. To provide you
with actionable strategies that you can use to grow
your business beyond anything you
ever expected, or even hoped. In fact, I have helped many entrepreneurs
and professionals grow to the point that they now dominate their markets.
How? I've been fortunate in my life to have assembled some of the
most thoroughly tested and proven marketing techniques anybody ever
heard of. I learned some of these as Marketing Director of a Beverly
Hills ad agency. Some people think that in Beverly Hills the money flows
like water. Nothing could be further from the truth. I was in deep trouble
if I couldn’t make a client’s marketing look expensive at
a low price. If I spent $5,000 on an ad campaign, my clients were not
happy if they didn’t make several times that amount.
I’ve seen the good, the bad
and the ugly as a consultant working with over one
thousand clients in 300 industries and professions. But let’s
get right to the point.
Wouldn’t you like to take the risk out of your
marketing? What would it be worth to you to know you
were going to make money before you spent money promoting your business?
As wild as this may sound to you, it happens all the time. This is not
dream or hollow promise.
FACT: There are two basic schools of marketing. We
belong to the “direct response” or scientific marketing
school. When you run an ad or a campaign, you can tell down to the cent
what you made (or lost) on that campaign.
It can be tough to achieve predictable results. It takes doing marketing
using a precision methodology, thoroughly testing every part of your
campaign, your headlines, your body copy (text), your offer, the graphics,
the look and feel.
Maybe like me you have heard people from that other marketing school
takes 3 to 6 months (at $25,000 per week) to see if your TV ad is
going to work.” Or,
got to spend hundreds of thousands of dollars getting your name out
there enough so more people will come see you.”
These are not scientific statements. No, a scientific approach would
- “Do these 5 steps and you will have a marketing campaign that
will more than pay for itself and here is how we’ll prove it.”
- “Now we are making good money, so next we need to test these
additional headlines to see if one of them will double, or even 10x
Marketing Research and Surveys
Part of the secret is doing your homework before you leap. Know before
you go. We can do (or teach you how to do) the surveys and research
from which you will get the actions to create successful advertising
and public relations campaigns.
But, let me tell you, it’s not enough just finding
who wants your product, why they would buy or not buy, how best to reach
them, etc. You’ve got to get the research used. You wouldn’t
think you’d have to say this, but I’ve seen many clients
turn some great research over to their corporate marketing departments
or external agencies and have the resulting ads totally fail to use
a single scrap of data our customers and prospects told us was vital.
So we have found we need to be in there pitching to make sure the
results get used. We help position the surveyed messages for the highest
We do not utilize focus groups, but instead conduct live one
on one interviews (in person or on the phone) with the client's customers,
prospects or both. We pride ourselves on surveying hard to
reach publics (senior corporate executives, doctors, lawyers, etc) but
have also conducted thousands of customer surveys as well.
We will review your current and past promotional and marketing efforts
and conduct an "exterior" analysis of these. This analysis
will help you determine exactly which actions have been successful,
which have not and what can be done to improve the response to all of
your promotional activities.
You may find a very high-profit potential product that you can market
and sell right now.
We will research what your competition is doing to market and sell products
or services that you currently sell or are considering selling. We will
investigate several issues for you regarding your competition, including:
- What are their successful sales actions?
- What are their secrets to getting new customers?
- Who are the leaders in the industry?
- How do they sell their products?
- What is their pricing?
- What is their positioning in the market?
- How would you best sell against them?
- What do their customers think of them?
- What motivates customers to buy the competition's products or services
instead of yours?
I could go on for pages (and will at different sections of this website,
but do you see that by doing these steps, by answering the questions
above, you are taking some of the guess-work out of your marketing?
This is only the tip of the iceberg. An important tip, true, and a vital
one for anyone who really wants to dominate his or her market.
A few years ago I decided to immerse myself in this new Internet media
and learn what made it tick. I became President of an Internet start-up
and built it up to a top-50 website in less than a year at less than
25% of the cost of any other site that got into that stratospheric level.
There is a wealth of data also available about this awesome new media.
Look around my site and try doing some of these steps yourself. Check
these ideas out and see if it doesn’t make your marketing more
predictable and profitable. And give me a call if you have any questions
or would like a little help. After all, the purpose of my company is
to help you make money.