Our Low-Cost Marketing Booster Program analyzes
your situation and defines solutions to better capture market share
and increase profitability.
We will review your current and past promotional and marketing efforts,
and conduct an "exterior" analysis of these. This analysis
will help you determine exactly which actions have been successful,
which have not, and what can be done to improve the response to all
of your promotional activities. You may find a very high-profit potential
product that you can market and sell right now.
This powerful introductory service will determine the following:
- Where can you get the best bang for the buck in your marketing:
- How can your marketing be fine tuned to boost sales NOW?
- Are you properly positioned in the marketplace?
- What media will give you the best ROI (Return On Investment)?
- Print Media (newspaper, magazines, direct mail, brochures, flyers,
- Internet (online advertising, affiliate marketing, web site design,
content, search engines)
- Electronic Media (radio, TV)
- Guerilla Marketing (many powerful techniques)
- Are you missing any of the 21 key marketing points that must be
present for you to be a high-volume success?
All this points to the question, "How powerful and effective can
your marketing really get?" We answer this question with shocking
accuracy in less than a week.
Are you completely satisfied with your current marketing efforts? Our
Marketing Boost Program will direct you to more effective and efficient
Marketing Research and Surveys
We provide the surveys, research and the recommendations for marketing,
advertising and public relations campaigns. Additionally,
as requested, we coordinate with corporate marketing departments or
external agencies to help position the surveyed messages for the highest
We do not utilize focus groups, but instead conduct live one-on-one
interviews (in person or on the phone) with the client's customers,
prospects or both. We pride ourselves on surveying hard-to-reach publics
(senior corporate executives, doctors, lawyers, etc) but have conducted
thousands of customer surveys as well.
We will research what your competition is doing to market and sell
products or services that you currently sell or are considering selling.
We will investigate several issues for you regarding your competition,
What are their successful sales actions?
What are their secrets to getting new customers?
Who are the leaders in the industry?
How do they sell their products?
What is their pricing?
What is their positioning in the market?
How would you best sell against them?
What do their customers think of them?
What motivates customers to buy the competition's products or services
instead of yours
Market Development Research (finding buyers
We will find out for you which "public" is likely to buy
your product and which won't. We can also find out for you which of
several "publics" or marketplaces are the best for you to
address in your marketing.
Potential Customer Needs and Wants Research
Using in-depth, one on one marketing research surveys, we will find
out what your targeted buying public wants, needs or would consider
valuable about your product or service.
We will find the "buttons" from your prospective customers'
own words that you will be able to use to increase the response to your
marketing activity. You will know the proper message and the proper
emotional framework in which to communicate, so your prospective customers
will come to you instead of your competition! You will know exactly
what will make your prospects buy from you!
Current Customer Needs and Wants Research
Do you know what your customers, clients or patients think of you
and your company or practice? Did you know that this can affect your
income and future sales?
What specifically motivated them to buy from you in the first place?
Would they do so again? Why or why not? We also find out what causes
you to lose customers if you do, and how to correct this.
And we will find out for you how to get your customers referring your
business to others. This is information that can increase your sales
and income dramatically.
The "No Sale" Package or "Why didn't you sell him?"
We will survey people who were "pitched" by your company
but did not close. By surveying that public we will find out specifically
why you didn't get the sale, and if the person later bought from someone
else, why they bought elsewhere. Most businesses never know why "the
one that got away" did get away. Now you will know. We will present
the exact action you should take to close your hot prospects next time.
You might even get a second chance at "the one that got away".
Market Studies / Surveys on Your Product or Service
We will research past studies and/or surveys on the product or service
which you are marketing. What have past marketing studies shown about
the potential of this product or service? What has worked and what hasn't?
Your products have a position and that position comes from the mind
of your customers or prospects. How exactly should you position your
products, services, and company in your marketplace so as to "own"
it? We'll give you the surveyed answer to this question to fit YOUR
company, product, service or practice.
Your company is at risk if you are attempting to sell in an area where
you do not know the ethnic values. Surveying the principal ethnic group
or groups which comprise your potential and/or current customers, we
will determine what these people value about your products or services
from their cultural perspective. Then and only then will you know the
"buying" buttons of your potential and/or current customers.
Your product or service should have a name which encourages your potential
customers to buy it and which is easily remembered. Your name should
also communicate what you do. We will utilize marketing research technology
to work out several possible names for your service(s) and/or products(s)
and then survey these names to determine which ones interest your potential
customers most, and help "create want" for your service(s)
We have an outstanding stable of talented web designers, graphic artists
and programmers that can make your website and Internet marketing activities
We provide extensive PR expertise to pave the way for your marketing
- Offensive PR to help you get the attention you deserve and begin
gaining serious market share.
- Product Launch PR. We have helped scores of firms launch products
and get so many leads they had to discontinue the PR to catch up in
their ability to deliver!
- Defensive PR for those situations in which your firm is the victim
of a “black propaganda campaign” and you have to defend
yourself just to retain the share of your market you have now. You
can hold you own and even gain despite everything.
As all of our PR and marketing work is customized to our individual
clients, our fees are based on customized rates for the type of services
required. Please 'Contact Us' for more information
and a free quote.
STRATEGIC MARKETING SUMMIT PROGRAM
My staff and I have over 60 years of combined hands-on
marketing experience including:
- Marketing Director of a Beverly Hills ad agency
- President of a “Top-50” Internet site
- Market researchers since 1979
- Market-wise designers, graphic artists and website creators
- Proven PR experts
- Marketing Director of General Media, a $200 million media corp.
- Director of Creative Services for J. Walter Thompson Advertising
- Handled PR for companies from start-ups to $100 million
HERE IS WHAT WE WILL DO FOR YOU: We will thoroughly research your specific
needs and create a powerful Strategic Marketing Plan containing very
We will do a power-packed Strategic Marketing Summit in which we will
train you and your staff on exactly what you need to do to implement
our strategy successfully. We will address and handle any disagreements
and get all your key players on the same page.
Then we will follow up to insure the Strategic Marketing Plan is being
successfully executed and assist you to overcome barriers to getting
results, taking our final payment only when the steps recommended by
us have resulted in a greater dollar volume of sales than the our program
How it Works
1. We will immediately interview you and your key marketing personnel
to learn as much as possible about your existing level of marketing
expertise, where you’re strong and weak, you PR and marketing
activities to date, what worked, what flopped, what your competitors
are doing, what problems exist and why.
2. We will provide you with a list of 21 items for your staff to assemble
-- this includes any marketing materials you have used or that are provided
similar products, articles written about you and your products or similar
products, all the related web sites, etc.
3. Once this material has been assembled, we will meet and go over
all these items. We will interview you and your marketing staff in detail
to clearly understand the exact niche in the marketplace you want to
go, costing and price points, where you are strong and where you are
4. We will interview your key sales staff to get their input on your
5. We will analyze all of the materials you provide.
6. We will do preliminary analysis on your competition and their marketing
7. We will analyze and list various methods of marketing your services
and develop suggestions on choices of promotional media.
8. We will do a preliminary analysis of relative costs and expected
response rates for each marketing method that we believe has good potential
9. We will evaluate your positioning in the marketplace relative to
10. We will examine your branding, your logo and your entire image.
The Strategic Marketing Summit Workshop
11. Based on this analysis we will prepare and deliver a tailor-made
1-day Strategic Marketing Summit for you, your key executives and your
PR & Marketing staff. This Strategic Marketing Summit workshop will
a. Any key PR & marketing fundamentals that are missing
or not being correctly applied in your company – all explained
at a level that can be understood by all present, with plenty of colorful
examples to retain interest and demonstrate correct application.
b. Our findings and recommendations for methods of getting
the greatest market penetration for the lowest cost. Our
recommendations will include:
i. EXACT, STEP-BY-STEP ACTIONS from our analysis that you should
do NOW to get your business booming immediately.
ii. Appropriate drills and practical exercises
so that you and your marketing staff can successfully apply the
principles, execute the required actions and get the results.
iii. SPECIFIC LONGER-RANGE MARKETING ACTIONS that have good longer-term
potential and should be done while the initial steps are bringing
in some immediate sales and income.
iv. Brainstorming session in a safe, controlled
environment to assemble additional ideas that have merit, and as
appropriate add them to the overall plan.
v. ADDITIONAL STEPS you can do in the future
to further expand your marketing efforts.
c. After we have presented our analysis and recommendations in detail
we will ANSWER ALL YOUR QUESTIONS and make any needed modifications
in the Marketing Strategic Plan.
d. You and all your key marketing staff will receive copies of the
final Marketing Strategic Plan document for your use in getting it
Unlimited Follow-Up until It’s Paid for Itself!
12. We will call to follow up by phone weekly to monitor progress
on executing the strategic plan. You can call us at any time you need
a. We spot and handle barriers, non-compliance, distractions and
b. We help you get the agreed-upon Strategic Marketing Plan really
c. And we continue to work with you until our recommendations have
resulted in sales in excess of the what we charge for the Strategic
Marketing Summit program!
YOUR COST: Contact us for an individual quote.
“David Sanders has helped me market my way from retail sales
of $2,000 per week to consistently hitting over $70,000 per week in
just 18 months.” Shaul Havivy, Art Sales
“I can’t say enough about David’s ability to turn
my business around. We tripled our production and quadrupled our new
patients in only 6 months – with less stress and a lot more profit!”
Mindy Matthes, DDS
Using the powerful marketing technology Mr. Sanders implemented with
our start-up firm, in less than three years we became the largest company
of our kind in the United States. One year later we were grossing $1,000,000
monthly.” B.K., Consulting
As a multi-million dollar Southern California service company, we increased
production and gross income from $2,000,000 to $10,000,000 per year
within eight months of retaining David Sanders.” George Anderson,
“Dave’s ability to intertwine his unique stories &
anecdotes with data I can use made the presentation fun & entertaining
as well as informative.” Walter Nash, Publisher
“My old friend Dave Sanders has again helped me to better understand
what I NEED TO DO to really make my business BOOM, my life BOOM.”
D.G., High Tech
“Now, I haven’t done badly up to now. I’ve consistently
produced in 6 figures – BUT NEVER AT A LEVEL I’m capable
of, really. A million $ a year is where I should be – now. And
by using the technology as relayed by Dave, I know I will get there.”
Lou Gonzales, Insurance
“For 14 years as a dentist in the Midwest I had a below-average
practice. With David Sanders’ help, we increased new patients
10x and collections an incredible 20X! It is now in the top 1% of professional
practices in the United States. Both my office manager and I can now
vacation for months at a time without sacrificing these high levels
of production and profitability.” Robert Marx, DDS